DUBLIN–(BUSINESS WIRE)–The “2022 Alternative Adult Beverages in the U.S.” report from Beverage Marketing has been added to ResearchAndMarkets.com’s offering.
Market disruption continues
In Alternative Adult Beverages in the U.S., Beverage Marketing Corporation examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories.
This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed as is the emergence of a private label market as the segments reach scale. New in 2022: Expanded coverage of spirits-based ready-to-drink cocktails.
This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), ready-to-drink cocktails, hard kombucha, THC infused beverages and much more.
In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.
The answers you need
This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer.
Questions answered include:
What are the top hard seltzer brands? What are the leading spirits-based RTD cocktail brands? What gave rise to the hard kombucha segment, and what are its growth prospects? What are issues with positioning certain adult drinks as “”healthy””?
This report features
Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.
Volume data, growth and market share for the various segments and the brands that comprise them are included to help marketers wrap their arms around the opportunity.
Key Topics Covered:
1. THE ALTERNATIVE ADULT BEVERAGE MARKET
Alternative Adult Beverages Overview & Issues Volume Per Capita Consumption Special Note on Coronavirus
2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL
Adult Beverages Overview & Issues Volume by Segment
3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT
Alternative Adult Beverage Segments Overview & Issues Beer-Related Beverages Wine-Related Beverages Distilled Spirits-Related Beverages Cannabis Beverages Other Alternative Adult Beverages
4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET
Hard Seltzers Overview & Issues Volume AriZona Sun Rise Hard Seltzer BON V!V Bud Light Seltzer Cacti Agave Spiked Seltzer Clear Coast Fresh Hard Seltzer Corona Dos Equis Ranch Water Henry’s Hard Sparkling Water Michelob Ultra Organic Seltzer Natural Light Seltzer Nauti Seltzer Premium Hard Seltzer Pabst Blue Ribbon Stronger Seltzer Smirnoff Spiked Sparkling Seltzer Social Club Seltzer Sparkling ICE Spiked Svedka Spiked Premium Seltzer Topo Chico Truly Hard Seltzer Vizzy White Claw Hard Seltzer Wild Basin Hard Seltzer Other Flavored Malt Beverages Overview & Issues Volume Mike’s Hard Lemonade HARD MTN DEW The Beast Unleashed
5. THE HARD CIDER MARKET
Hard Cider Overview & Issues Volume
6. THE DISTILLED SPIRITS-RELATED AAB MARKET
Distilled Spirits-Related Alternative Adult Beverages Overview & Issues Volume Ready-to-Drink Cocktails Overview & Issues Absolute Cocktails and Vodka Soda Bacardi Real Rum Cocktails Bombay Sapphire Gin & Tonic Crown Royal RTD Cocktails Cutwater Spirits Canned Cocktails Dos Equis Classic Lime Margarita High Noon Jack Daniel’s & Coca-Cola Jameson Jim Beam RTD Cocktails Jose Cuervo Malibu Pre-Mix Cans Monoco Nutrl Vodka Seltzer Skinnygirl Ready-to-Drink “Mocktails” Overview & Issues ArKay Beverages Bar None Ceder’s Curious Elixirs Gordon’s Ultra Low Alcohol Gin & Tonic Herbie Virgin Mocktails Seedlip Stryyk Surendran & Bownes
7. THE WINE-RELATED AAB MARKET
Wine-Related Alternative Adult Beverages Overview & Issues No-Alcohol Wine Overview & Issues O.Vine Wine Grape Infused Water
8. THE CANNABIS-INFUSED BEVERAGE MARKET
Cannabis Beverages Overview & Issues
9. EMERGING ALTERNATIVE ADULT BEVERAGES
Non-FMB Hard Ready-to-Drink Tea Overview & Issues Noveltea Vrai Hard Ready-to-Drink Coffee Overview & Issues Hard Kombucha Overview & Issues Bambucha Organic Hard Kombucha Boochcraft Kombrewcha KYLA Hard Kombucha Unity Vibration Wild Tonic On-Premise/Craft “Mocktails” Overview & Issues “Healthier” Cocktails Overview & Issues
10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET
Projected Alternative Adult Beverages Overview & Issues
For more information about this report visit https://www.researchandmarkets.com/r/lrzsut
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